Marketing Committee

The AAMGA’s Marketing Committee combines the important initiatives of advancing the brand value of the Association and its members, and liaising with other industry associations. The AAMGA University is also represented on the committee to properly coordinate and market the benefits of the University to members and independent agents.

The committee oversees the advertising and marketing plan, and the publications of the Association, including the quarterly Communiqué magazine, blast e-mails, annual meeting newspapers, press releases and conferences, and white papers. It also arranges presentations of the AAMGA’s coveted Achievement Awards to deserving members of state insurance associations, the National Association of Insurance Women (International), the CPCU Society, and other insurance industry organizations. It also provides benefits to numerous students around the country who have declared insurance or risk management as their major at the college or university they attend.

Driving recognition of AAMGA members within the industry, the Marketing Committee also conducts the annual Advertising & Marketing Awards (awarded to members with the most innovative advertising, newsletters, sales materials, websites, stationery and other collateral materials), and the Community Service Awards (awarded to members who have contributed the time and talents of their employees to advancing causes in their local communities).

Marketing 2011-2012 Goals and Objectives

1. Committee Networking and “Marketing Resources”
   We wish to establish a feedback loop with other Committees in order to act as a liaison and (1) report back to our committee with updates and needs and (2) contribute ideas for promoting the activities of the assigned Committee which advances the AAMGA Brand. We wish to serve as a dedicated marketing resource for the assigned Committee, hence the label attached to this new role. The marketing resources are as follows:
   • Automation Marketing Resources: Bret Strickland and Joe Majsak
   • Education Marketing Resources: Aubrey Fountain and Phil Gajewsky
   • Governmental Affairs Marketing Resources: Mark Maucere and Brian Anstoetter
   • Membership Marketing Resources: Les Woods and Lana Parks
   • Operations Marketing Resources: Archie McIntyre and Russell Duffey
   • UFO Marketing Resources: Patrick Roe and Danielle Wade
   • Human Resource Marketing Resources: Jessica Nowlin-Hinz and Shawnae Bentley
2. AAMGA Brand Analysis and Initiative
   The chief aim is to evaluate the perceived strength and vulnerabilities of today’s AAMGA Brand. The strategy is to employ a variety of research methods (general survey and In Depth Interviews) to identify the ideal state of the AAMGA Brand, and compare it to current perception of the AAMGA Brand by key stakeholders (members, headquarters staff, AAMGA Bd. Members, and peer associations such as NAPSLO, etc.). Gaps between the ideal state and current perceptions will be identified, and recommendations will be delivered for closing or elimination of those gaps. Phase I complete, will work with 3rd party vendor identity to complete Phase II and remainder of the project.
3. Social Media strategy – brand protection and compliance
   • Create a formal plan to establish best practices guidelines for the AAMGA’s usage of social media.
   • This objective is to establish an agreed-upon formal guide which will protect the AAMGA Brand yet allow the Association to continue to be a leader in its utilization of social media and advance the AAMGA Brand.
   • Third-party vendor may be needed or utilized to assist with this objective.
4. Membership services profile project
   • Promote to the AAMGA membership the capabilities of the new system and deliver training and education in regard to editing the membership’s agency and individual profile online.
5. Refinement of sponsorship guidelines
   • Phase 1 of this objective was completed when we developed the sponsorship request form. Phase 2 needs to identify:
   • What are our criteria for acceptance or declination?
   • What is the expected outcome? How will an AAMGA sponsorship change the activities and behavior of the recipient organization?
   • How will the AAMGA’s sponsorship advance the brand and values of the AAMGA?
6. WIN Magazine – develop comprehensive strategic plan for production
   • Develop comprehensive strategic plan for production of WIN magazine
7. Maintenance items: marketing media response to headquarters and sponsorship approvals
   The Marketing Committee has also identified certain “Maintenance Items.” These are repetitive activities which may be needed to be acted upon anywhere from once a week to once a year. Some occur on a schedule, others are on demand. We seek to evaluate the concept of assigning Committee members to lead a respective maintenance item. This can be accomplished individually or as a team if desired. They are:
   • Marketing Media Response to headquarters
   • Sponsorship approvals

Click here to participate on the AAMGA’s Marketing Committee

Sponsorship Request Form

Members of the 2011-2012 AAMGA Marketing Committee are